Attention: Stylists and Salon Owners:

Learn the secrets that will turn your salon into a revenue-generating machine...

...even  in a depressed economy

...no matter how long you've been in business

...and no matter what your financial situation?

Salon visits are on the decline in this economy, and every salon wants the competitive edge. Unfortunately, salons that can't keep up will struggle and barely stay in business.

Fortunately, with the right approach, you can still THRIVE in this profitable and creative industry. After a 30+ year career as a hair stylist and salon owner, I know what it takes to be successful. It took me that long to determine the secrets of the industry.

"The difference between barely surviving and absolutely thriving comes down to a few simple but crucial steps"

To be profitable in the beauty business requires more than just skill and talent. A good knowledge and understanding of business management, inventory control, cash flow projections and much more is essential in order to succeed. All of the information in this e-book is based on over 25 years of research from major hair care manufacturers , distributors, salon owners, hairstylists, salon client surveys as well as my own personal business experience of over 30 years as both a hairstylist and successful salon owner. Whether you are new to the beauty business or have been in it for many years, I am confident that you will find some very useful and helpful information in this e-book. One of the biggest obstacles the majority of salon owners are facing today is cash flow. Too many expenses, overhead and not enough sales coming in. There are a number of practical and creative ways in overcoming the cash flow crunch.

This e-book has been condensed to 40 pages, with no filler or fluff. It's simply everything you need to know to succeed: All of the powerful and effective proven strategies currently used by successful salons today on how to increase your sales & cash flow and become profitable

Feedback has been overwhelming -- here are just a few International press releases and testimonials: (Click on links below to view press releases) Better Business - Secrets of Success (American Salon Magazine, USA) Business Builders - Successful Reads (Modern Salon Magazine, USA) Canadian Hairdresser (Canadian Hairdresser Magazine, Canada) Salon Business - Profitable Salon Retail (Salon Business Magazine, UK) Salon Secrets (Irish Hairdresser, Ireland) Secrets to Success (SA Hairdressers, South Africa) Style Icons (Australia) Globe Life (Italy) Business of Hairdressing (Hair & Beauty, India) I finally read through the book and I found it extremely helpful! I have already started to make small changes in my salon...can't wait to see the results. Thanks again!! Chamee Thorne, Allison, Iowa I really enjoyed your book, particularly your chapter on Proven marketing strategies to transform your salon into a major money maker. Thank you for the great tips Jerome Bell, Sydney Australia So much detailed information here. I now realize its all of the little things combined that add up to make a salon successful ! Cheers, Alexandria Campbell, Melbourne, Australia Very interesting and informative book indeed. Many thanks, Simbavo Lasso, Capetown, South Africa Great Read! Highly recommend this book to anyone in the hair business. Adrian Hayes, London England I very much enjoyed reading your e-book. The format is perfect, concise and explicit enough to be accessible to everyone. It's very motivating and I look foreword to discussing it further with you when we get the chance. Daisy Bedirian, Montreal, Canada I used some of your methods and was quite amazed on how effective they really are. I really liked the chapter on how to increase your clientele in 6 months or less. I have already begun to see more new clients coming to my salon. Thank you for all your help! Fernando Hernandez, Los Angeles, CA Wow! What an amazing e-book! So much incredible information here. I highly recommend this to any one in the hair business. Many thanks! Shirley Farris, Chicago, IL I've been a salon owner for 18 years and I have to say that your e-book has given me what I have been looking for after all these years. Keep up the good work and God bless Edward Baker, Des Moines, IA I have been using your e-book marketing strategies for my salon and am very pleased with the results. I particularly enjoyed your creative marketing ideas. Thank you. Much Appreciated! Betty Page, Orlando, FL I was having some financial challenges with my salon. After I read your e-book, I knew exactly what I was doing wrong. I have now taken action and begun using your proven salon marketing methods and feel less stressed and more confident. Thank you so much for sharing this knowledge. Ricardo Lopez, New York, NY "GET THE SECRETS THAT WILL GIVE YOU THE EDGE" $29.95 If you asked me for a personal consultation, I would charge you hundreds of dollars (and you'd be wise to pay it!).    But I'm making the same information available for only $29.95.  Click the button below to get instant access: The ebook will be delivered immediately to your email in PDF form (viewable on any PC or Mac).   Simply, this ebook  is a proven winner! $29.95

" The bottom line is we are all in business to make money and be profitable"

HERE ARE JUST A FEW SUBJECTS YOU'LL LEARN FROM THIS BOOK:

	Build your client base in less than six months
	The most effective forms of marketing
	Find our what clients really want, and what will keep them coming back in any economy
	The most important aspect of running your salon isn't what you expect: Find out the key that can make or break you
	Are your retail product sales lagging? These methods and step by step strategies will make THE difference in your bottom line
	The unconscious triggers that keep clients coming back...or will keep them from ever setting foot in the door
	Operating costs: Follow the guide or risk falling into serious financial disaster
	Leverage the internet without breaking the bank
	Learn to use the power of your mind and rocket yourself to success

***Rated as Best Selling Salon E-book in 2009***

About the Author:

Zackary Milardo has had a passionate career in hairdressing for over 30 years. He has owned several successful salons both in the USA & Canada.

He has been featured on numerous magazine and newspaper articles. Zackary also worked as a freelance stylist for fashion magazines, generating several front covers, as well as providing his services for major television and film productions. He has worked with celebrities such as Robert De Niro, Goldie Hawn, Johnny Depp, Isabella Rossellini, Mel Gibson, just to mention a few. He has also worked as a platform artist for major hair shows in the USA & Canada. Zackary owns and operates several sales & marketing distribution companies. In addition, he is also a business salon consultant offering one on one personal salon consulting via telephone or in person and travels across the USA & Canada teaching his salon seminars entitled: Secrets of Successful and Profitable Salons Revealed.

Peek at the E- Book Contents:

How to increase and build your client base in six months or less
There are many efficient and productive methods in which a stylist can dramatically increase his or her client base. The end results will vary depending on the overall effort, consistency, talent, tenacity, and personality used by each individual stylist.

The following proven methods shown in this e-book are based on actual experiences that are very successful among the majority of stylists in dramatically building their client base in 6 months or less.

Proven marketing strategies to transform your salon into a major money maker
One thing that most successful and profitable salons have in common is that all use several different forms of on going consistent marketing strategies to attract clients regularly to their salon. There are many marketing strategies and budgets. According to a recent salon survey, here are the most effective forms of marketing used today by successful and profitable salons.

Find our what clients really want from a salon visit.
(based on actual surveys and salon client interviews,) Besides a good haircut, blow-dry or color, what clients really want are far more than just the basic salon services. Here are the two types of customer service definitions:
A) Basic customer service: the ability of a salon to constantly and consistently give the customer what they want and need.
B) Excellent customer service: the ability of a salon to constantly and consistently exceed the customer's expectation The question is what type of service are you giving to your clients? A or B?
This is one area that many salons seem to be lacking in. The good news is that customer service can be improved simply by learning what clients really want and providing it to them. Based on salon client interviews and research this e-book will show some of the most important factors of what clients really want and expect from a salon visit.

Why a salon coordinator is essential in order to succeed.
The salon coordinator or receptionist is the truly one of the most important and crucial people in your salon. The objective of the salon coordinator or receptionist is to ensure the ongoing smooth day to day operations of the salon and to provide exceptional service to clients from the beginning to the end of the salon experience.

It is the salon coordinator that every client first comes into contact with either in person or by telephone as well as the last person they speak to before leaving the salon.

This e-book will show you the most important aspects of this position which will be followed by effective salon coordinator systems and techniques which will truly make a difference in the way your salon is being managed and run.

How to Pay your rent with the power of retail
The key to successful and profitable retail product sales are based on several important factors. According to national surveys, one out of every four clients will purchase retail hair care products.

This e-book will show you how each and every client that visits your salon for a service is a potential retail client that can literally help you pay your salon rent with the power of retail sales. We will also explore various successful retail product sales methods and step by step strategies that can truly make a difference in your bottom line.

The Importance of your salon layout, atmosphere and decor.
When a first time client walks into your salon you want to make sure the client feels welcome and comfortable. Salon decor and atmosphere have a major influence and impact on clients in general. If they feel uncomfortable and stressed out waiting in a cluttered , messy salon with loud rock music, you can be assured that they most probably won't come back.

Learn How to Control your Operating Costs
Wise control of salon business costs will help you improve profitability, grow during good times, and better survive the bad times. This e-book will help you look carefully at your business operations, you’ll find many opportunities to control and reduce costs. This is an area in which many salons can easily fall into serious financial disaster if not carefully monitored and controlled.

The Art of Negotiating using Leverage
The old saying that the rich get richer is no surprise when it comes to this amazing and effective tool in business called leverage.

Many salons use leverage for all of their business dealings and totally get away with it because they can and it works. This e-book will show you the main areas of leverage that are used by salon owners.

How to use the Internet to successfully market your salon
Internet Marketing has become a very popular medium for many salons. Surveys show that the most successful salons have their own web sites and regularly send reminders and promotions to their clients via e-mail. This e-book will show you how.

Fund-raising for good cause and recognition
Many successful salons choose one or more organizations that they help generate funds for a good cause. This e-book will show you a step by step method how you can easily organize a fund raising event at your salon.

Using the Power of the Mind for Success
Surveys and statistics clearly show that most successful salons use some form of positive visualization and mind control techniques in order to achieve their goals and aspirations.

Our thoughts are very powerful and can be used to create incredible wealth, health and happiness, however they can also create financial disaster, ill health and unhappiness. This e-book will explore the power of the mind and how it can help you create and achieve all of your goals.

Remember: The best of your competitors are putting these secrets into practice, and have an excess of cash flow and clients.